FACTS AND HISTORY
With over 100 million articles sold, Kiabi is one of Europe's main textile retailers and is maintaining its international development.
Kiabi promotes "French fashion at great value" for all the family (ladies, gents, children and babies as well as large sizes for women and men, along with maternity-wear, lingerie and child care). The shops are situated in city suburb retail parks, due to the capacity of consumer, and benefit from regular and varied promotional offers.
Kiabi is characterised by a large choice with low prices and promotional offers. When looking for a new market, Kiabi searches to find retailers that a well established and known as a market leader. Our outlets, installed in city suburbs, in retail parks that have supermarkets nearby, have a shop surface between 900 and 2000m2 (9690 sq.ft - 12920 sq.ft)
Our sales are boosted by regular promotions that are hard-hitting and widely advertised (radio advertising, flyers, pamphlets, billboards, Web...). As an example, in France 14 distribution campaigns of 9 million promotional catalogues are made per year, which represents a large range of seasonal products that are marked down in a qualitative and lively photo atmosphere to give credibility to Kiabi's slogan "100% alive".
To further develop Kiabi internationally, we are looking for master franchises, experienced retailers in the targeted country/countries in the aim of developing the brand in established consumer retail areas.
Taking into account the size of a Kiabi outlet, the initial investment to open an outlet abroad is an important sum: +/- 500 000€. Nevertheless, the return on investment could be relatively fast. The master franchise must therefore have retail investors that have the possibilities to implement the stock, on a large scale, in the major areas of the country.
At Kiabi the relationship with our franchises goes further than that between a buyer and supplier. It is a long-term relationship based on sharing views and strategies.
What a franchise will receive from Kiabi :
By becoming a master franchise Kiabi, you will not be alone, you will receive the assistance of the international department who are there to help with all operations.
If you would like to develop Kiabi in your country or if you would like further information, do not hesitate to contact us.